Your grade uses your real wait — the blended time including comments that land after you log off, not just the ones you catch at your desk. Facebook’s “typically replies within…” badge only covers private messages, so nobody reports this number for you.
What is this grader?
Most pages measure reply speed only during office hours. That flatters the number badly. A comment that arrives at 9pm and gets answered at 10am the next day did not take fifteen minutes — it took thirteen hours, and the buyer had all evening to ask a competitor instead.
This grader blends both: the comments you catch while watching, and the ones that sit overnight. The result is the wait a real customer experiences. Slide the inputs to match your page and you will usually find the honest figure is several times worse than the one your team reports.
How the grade is set
Grades follow buyer patience, not internal targets. Under 15 minutes earns an A+, because that is fast enough that a shopper is still on your page. Under an hour is an A. Three hours is a B, six hours a C, and anything past a day is an F — by then the question is no longer a sales opportunity, it is a complaint waiting to happen.
Frequently asked questions
Why is my real wait so much worse than my average?
Because averages hide the overnight gap. If nobody is watching for fifteen hours, every comment arriving in that window inherits the whole wait before anyone even sees it. The more of your traffic lands off-hours, the wider the gap between your reported average and what buyers actually feel.
Does Facebook show my comment response time anywhere?
No. The response-rate badge and the “typically replies within” label apply to Messenger conversations only. There is no public metric for comment reply speed, which is exactly why it goes unmanaged for years.
What response time should I actually aim for?
Inside one hour during buying hours, and never more than overnight for anything that looks like a question about price, stock or delivery. If you sell through paid posts, tighten that further — comments on an active ad are seen by every new person the ad reaches.
How does AI moderation change this number?
It removes the discovery delay. Spam is hidden automatically and genuine questions are flagged the moment they land, so the clock starts when your team is alerted rather than when someone happens to scroll past. The overnight gap stops being dead time.
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